Resources | Intention Matters

CASE STUDIES

At the heart of Intention Matters is the IDEA framework. In the book, Helen's case study is used to illustrate how she turned her intentions into reality by applying the framework. The following case studies will help you to understand that there are lots of ways to apply the IDEA framework and work successfully with Intention.

*Note: Case studies are based on real life clients, but names and a few details have been changed to retain anonymity

Social entrepreneur

Advik is an Indian social entrepreneur, who owns a company that builds solar-powered portable water purification equipment for the developing world.

Advik

Senior manager

Helen is a hard-working, driven, highly motivated senior manager working for a FTSE 100 global insurance specialist.

Helen

Smoking vintage worker man with long gra

Lives off grid

Hank is a singular individual who has a wealth of practical skills and is great at problem-solving. He lives ‘off grid’ on a small piece of land he owns, tucked away out of sight.

Hank

Technical entrepreneur

Fernando is a young, energetic, ideological Brazilian technical entrepreneur. His social tech venture that seeks to ‘wake up the world’ by using immersive technology in a positive way’.

Fernando

Woman With Newborn Baby Working From Hom

Mumpreneur

Natasha climbed the career ladder, gaining a senior role in a well-known marketing company. In her late 30’s she decided to give up work. After a period of time enjoying being a full-time parent, she felt the urge to work again.

Natasha

Beautiful girl having fun driving her cu

Motorycle engineer

Sofía loves motorcycles, especially anything old, vintage or retro. She is a well-respected mechanic with a wealth of knowledge. After many years working as a mechanic in some of the top dealerships, Sofía decided that she wanted her own workshop.